Journal

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Italian knitwear craftsmanship
From combing the fibre to the finish: how a cashmere jumper is made in Italy, and why fibre length and yarn construction decide how long it lasts.

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Italian knitwear craftsmanship
From combing the fibre to the finish: how a cashmere jumper is made in Italy, and why fibre length and yarn construction decide how long it lasts.

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The guide to effortless elegance
Fit before price: the three points that decide how a piece sits, one colour rule and three combinations that work with five pieces.

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The guide to effortless elegance
Fit before price: the three points that decide how a piece sits, one colour rule and three combinations that work with five pieces.

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How small details make the difference
Linked seams, cuffs, handle and weight: six checks that let you judge the quality of a knitted piece yourself in two minutes.

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How small details make the difference
Linked seams, cuffs, handle and weight: six checks that let you judge the quality of a knitted piece yourself in two minutes.

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Finding peace: Living slow fashion
What slow fashion actually costs, three questions before every purchase, and why repairing cashmere is almost always worthwhile.

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Finding peace: Living slow fashion
What slow fashion actually costs, three questions before every purchase, and why repairing cashmere is almost always worthwhile.
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The Art of Conscious Selection
Note what you wear for four weeks, then name the gap: how to build a wardrobe that hangs together instead of buying more single pieces.

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Building a minimalist wardrobe
Five tops, three pairs of trousers, fifteen combinations: how to build a small wardrobe without wearing it out faster.

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How to properly care for and preserve cashmere
How to wash, dry and store cashmere without harming it: wool cycle at 15 degrees, dry flat, store folded, plus answers to the most common questions.
INCENTIVE CASHMERE · Made in Italy
INCENTIVE CASHMERE · Made in Italy

