Smiling man with a grey beard in a dark blue cashmere knitted jumper

Origins

from Italy,
for the world

Rooted in a manufacturer in Northern Italy, INCENTIVE CASHMERE stands for an idea that sounds simple and has become rare: to make clothes that you do not need to replace. Since 2005, we have been working with exclusive 2/28 long-hair cashmere – a yarn that retains its shape, becomes softer with the years and accompanies you for a lifetime.

From the selection of the raw fibre to the final button sewn by hand, every piece passes through hands that have mastered their craft for generations. What emerges is not a trend piece for a season, but a garment that keeps its place in your wardrobe – year after year.

What comes out of this is a luxury designer collection made from the finest Italian cashmere – designed and produced in Italy. Not a mass-produced product, but a standing that is unparalleled in the market.

Rooted in a manufactory in Northern Italy, INCENTIVE!cashmere stands for an idea that sounds simple and has become rare: to make clothing that does not need to be replaced. Since 2005, we have been working with exclusive 2/28 long-hair cashmere – a yarn that retains its shape, becomes softer with the years, and accompanies you for a lifetime.

From the selection of the raw fibre to the final button sewn by hand, every piece passes through hands that have mastered their craft for generations. What emerges is not a trend piece for one season, but a garment that keeps its place in your wardrobe – year after year.

What defines us

Individually manufactured

Every model is created according to your wishes – choose your colour and colour composition freely from over 20 colours. No two pieces are alike.

Italian craftsmanship

Handcrafted to perfection down to the last detail: seam finish and appliqués are our specialty – and make all the difference.

Effortless elegance

Our models fit into any wardrobe – timeless in style and perfectly combinable, in the office as well as at the weekend.

Timeless elegance

Designed with a sophistication that never goes out of style – classic aesthetics meet modern standards.

Italian craftsmanship

Crafted with attention to detail – for durability, precision and perfection in every piece.

Effortless elegance

Effortlessly adapts to any occasion – the perfect balance of function and style.

Woman in a cream cable-knit cashmere jumper by a light-coloured SUV
Woman in a cream cable-knit cashmere jumper by a light-coloured SUV
Smiling woman in a grey ribbed knit cashmere jumper at the wheel of a classic car in the sunlight
Smiling woman in a grey ribbed knit cashmere jumper at the wheel of a classic car in the sunlight

Timeless elegance

Classic designs that remain stylish across generations.

Italian craftsmanship

Each piece is meticulously crafted from the finest materials – for durability and lasting beauty.

Effortless versatility

Classic designs that remain stylish across generations.

Two women in beige and grey chunky-knit cashmere jumpers in front of an off-road vehicle in the evening light
Two women in beige and grey chunky-knit cashmere jumpers in front of an off-road vehicle in the evening light

Timeless elegance

Classic designs that remain stylish across generations.

Masterful craftsmanship

Each piece is meticulously crafted from the finest materials – for durability and lasting beauty.

Effortless elegance

Classic designs that remain stylish across generations.

2/28 long-hair cashmere

Why not all cashmere is the same

Why not all cashmere is the same

Cashmere is not just cashmere. The length of the fibre is crucial: short fibres detach from the knitwear during wear – resulting in pilling, a limp feel and garments that look worn out after one season. We use only long-staple cashmere, whose fibres remain firmly anchored in the yarn.

The designation 2/28 stands for the fineness of the yarn: two-ply, extremely finely spun. The twist gives the thread stability and shape retention, while the fineness ensures the light, flowing drape you expect from truly good knitwear. A garment made from 2/28 does not stretch out, does not lose its silhouette and becomes a touch softer with every wash instead of thinner.

For us, this is not a technical footnote, but the reason why our pieces endure.


Perhaps this is also the reason for the loyal circle of people who love our pieces: once you have worn INCENTIVE CASHMERE, you won't want to do without it.

Not all cashmere is created equal. The length of the fibre is crucial: short fibres become detached from the knitwear during wear – resulting in pilling, a limp feel and garments that look worn out after one season. We use long-staple cashmere exclusively, whose fibres remain firmly anchored in the yarn.

The designation 2/28 stands for the fineness of the yarn: two-ply, extremely finely spun. The ply gives the thread stability and shape retention, while the fineness ensures the light, flowing drape you expect from truly good knitwear. A garment made of 2/28 does not lose its shape, retains its silhouette and becomes a touch softer instead of thinner with every wash.

For us, this is not a technical footnote, but the reason why our garments endure.

Close-up of an orange-brown cashmere jumper with a label from Incentive Cashmere

OUR STORY

Over 35 years of experience

Stephan Dietz has been at home in the luxury fashion segment for over 35 years – alongside greats such as Jean Paul Gaultier, Chloé, Joseph London, and Umberto Ginocchietti.

Italian craftsmanship

Since 2005, this experience has been channelled into INCENTIVE!cashmere: a family business with the aim of combining timeless design and the finest 2/28 long-staple cashmere.

Effortless elegance

By popular demand, the cashmere collection has evolved into a total-look brand – from knitwear and silk blouses to leather leggings, all made in Italy.

Timeless elegance

Designed with a sophistication that never goes out of style – classic aesthetics meet modern standards.

Italian craftsmanship

Crafted with attention to detail – for durability, precision and perfection in every piece.

Effortless elegance

Effortlessly adapts to any occasion – the perfect balance of function and style.

Woman in a cream cable-knit cashmere jumper by a light-coloured SUV
Woman in a cream cable-knit cashmere jumper by a light-coloured SUV
Woman in a dark purple cashmere jumper in front of a wrought-iron railing
Woman in a dark purple cashmere jumper in front of a wrought-iron railing

Timeless elegance

Classic designs that remain stylish across generations.

Italian craftsmanship

Each piece is meticulously crafted from the finest materials – for durability and lasting beauty.

Effortless versatility

Classic designs that remain stylish across generations.

Man and woman in beige cashmere jumpers in a vintage car in the warm evening light
Man and woman in beige cashmere jumpers in a vintage car in the warm evening light

Timeless elegance

Classic designs that remain stylish across generations.

Masterful craftsmanship

Each piece is meticulously crafted from the finest materials – for durability and lasting beauty.

Effortless elegance

Classic designs that remain stylish across generations.

Timeless elegance for a wardrobe that lasts.

FAQ

How do I place an order?

Select your favourite items and add them to the shopping basket. Then check your selection, enter your delivery address and choose a payment method. Upon completion, you will receive a confirmation email with all the details of your order.

How much are the delivery costs?

Within Germany, we deliver free of charge for orders of €150 or more. For smaller orders, a flat-rate shipping fee will be charged, which will be displayed to you before completing the order.

Which delivery methods are available?

We ship with selected premium shipping service providers. Within Germany, your order will usually reach you within 2–5 working days – carefully packaged to preserve the quality of your cashmere.

How do I find out if an item is available?

Availability is displayed directly on each product page. If your desired size is out of stock, you can sign up to be notified as soon as it is back in stock.

How can I exchange or return?

You can return or exchange your order within 14 days. Contact our customer service, and we will guide you through the straightforward return process.

FAQ

How do I place an order?

Select your favourite items and add them to the shopping basket. Then check your selection, enter your delivery address and choose a payment method. Upon completion, you will receive a confirmation email with all the details of your order.

How much are the delivery costs?

Within Germany, we deliver free of charge for orders of €150 or more. For smaller orders, a flat-rate shipping fee will be charged, which will be displayed to you before completing the order.

Which delivery methods are available?

We ship with selected premium shipping service providers. Within Germany, your order will usually reach you within 2–5 working days – carefully packaged to preserve the quality of your cashmere.

How do I find out if an item is available?

Availability is displayed directly on each product page. If your desired size is out of stock, you can sign up to be notified as soon as it is back in stock.

How can I exchange or return?

You can return or exchange your order within 14 days. Contact our customer service, and we will guide you through the straightforward return process.

FAQ

How do I place an order?

Select your favourite items and add them to the shopping basket. Then check your selection, enter your delivery address and choose a payment method. Upon completion, you will receive a confirmation email with all the details of your order.

How much are the delivery costs?

Within Germany, we deliver free of charge for orders of €150 or more. For smaller orders, a flat-rate shipping fee will be charged, which will be displayed to you before completing the order.

Which delivery methods are available?

We ship with selected premium shipping service providers. Within Germany, your order will usually reach you within 2–5 working days – carefully packaged to preserve the quality of your cashmere.

How do I find out if an item is available?

Availability is displayed directly on each product page. If your desired size is out of stock, you can sign up to be notified as soon as it is back in stock.

How can I exchange or return?

You can return or exchange your order within 14 days. Contact our customer service, and we will guide you through the straightforward return process.

Free delivery

Free delivery on orders over €100

Secure payment

Your data is protected with every purchase

Return guarantee

Not satisfied? Simply return your order

Free delivery

Free delivery on orders over €100

Secure payment

Your data is protected with every purchase

Return guarantee

Not satisfied? Simply return your order

Free delivery

Free delivery on orders over €100

Secure payment

Your data is protected with every purchase

Return guarantee

Not satisfied? Simply return your order

INCENTIVE CASHMERE · Made in Italy

Incentive Cashmere