Stephan Dietz has worked in the luxury fashion industry for over 35 years.
He collaborated with international designers including Jean Paul Gaultier, Chloé, Joseph London, and Krizia in his early career.
After years of experience, Stephan founded INCENTIVE Cashmere, a luxury Italian cashmere brand, 20 years ago.
INCENTIVE Cashmere represents timeless elegance, exceptional craftsmanship, and authentic Made in Italy quality.
We use only the finest cashmere fibers, with all threads expertly manufactured in Italy.
As a family-owned cashmere specialist, we ensure every garment reflects luxury, comfort, and durability.
Thanks to direct production, we offer exclusive Italian-crafted cashmere at a uniquely fair and unmatched price.

Our aim is to reinterpret cashmere in a younger, more casual, and completely new way.
Our designs are easy to combine, expressing timeless elegance, modern functionality, and a natural charm for every moment.
Each piece reflects passion, individuality, and the finest Italian craftsmanship, with an incomparable softness and luminous color palette.
To shape these creations, we travel the world seeking a feeling that defines us: well-being, authenticity, integrity, sophistication, and luxury.
The comfort is irresistible—you will fall in love with its touch.
Our dedication is recognized by the world’s finest boutiques and a growing international community who share our vision of modern cashmere luxury.